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IPL Media Rights: Amazon Pulls Out of Bidding War, Viacom18 is Strongest Contender, Says BCCI

The much-anticipated duel between Jeff Bezos and Mukesh Ambani for acquisition of one of world's costliest sporting properties won't materialise now as OTT giants Amazon on Friday pulled out of IPL media rights bidding, scheduled to start on Sunday, says BCCI.

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