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Dell Announces Unified Branding With a 3-Category Lineup at CES 2025; AI Pro Studio Unveiled

Dell Technologies is introducing a new and simplified portfolio of devices featuring on-device artificial intelligence (AI) capabilities, the company announced at the Consumer Electronics Show (CES) 2025 in Las Vegas on January 6. It gets rid of all the branding such as Inspiron and XPS, and puts the Dell branding front and centre as part of three PC categories — De...

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